Personal blog

Raúl's Ideas

I don't write to look like I have all the answers. I write to organize ideas, share learnings and record some things I'm coming to understand while I build companies and projects. Some will be certainties. Others will probably change over time. And that's fine.

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Business·article·2026-01-15·4 min

From passenger to pilot: the business owner's first shift

The difference between suffering the business and driving it starts with a decision of position.

Read article

Most recent

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Management·2026-02-02

The 12 levers that move a company

Every company rests on a limited number of levers. Knowing them means you stop pushing blind.

5 min read

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Artificial Intelligence·2026-02-20

AI without smoke: what we can actually do on Monday morning

I care less about what AI promises than what we can do with it on Monday morning.

6 min read

Business mistakes·Mistake

Hiring badly costs more than not hiring

A rushed hire to solve an urgency usually creates two new urgencies.

4 min read

Tourism·Prediction

Tourism distribution is broken, but not where you think

The travel agent's problem isn't the internet. It's never having built a system of their own.

7 min read

Sales·Learning

Selling more doesn't always fix a company

If you lose money on every transaction, selling more only enlarges the problem.

5 min read

Series

Things I learned late

Some business lessons arrive only after you've paid for them in time, money or headaches.

Business·Article

From passenger to pilot: the business owner's first shift

The difference between suffering the business and driving it starts with a decision of position.

4 min read

Sales·Learning

Selling more doesn't always fix a company

If you lose money on every transaction, selling more only enlarges the problem.

5 min read

Series

I wouldn't do this again

Business mistakes: what I did, why it seemed like a good idea, what happened, and what I'd do differently today.

Business mistakes·Mistake

Hiring badly costs more than not hiring

A rushed hire to solve an urgency usually creates two new urgencies.

4 min read

Series

I'm testing

Tools, AI, automations and business models under experimentation. Not final recommendations.

Artificial Intelligence·Idea

AI without smoke: what we can actually do on Monday morning

I care less about what AI promises than what we can do with it on Monday morning.

6 min read

AI without smoke

“I care less about what AI promises than what we can do with it on Monday morning.”

Artificial Intelligence

AI without smoke: what we can actually do on Monday morning

I care less about what AI promises than what we can do with it on Monday morning.

See AI projects

Tourism

21 years looking at tourism from the inside

Travel agencies, tourism technology, distribution, sales, AI applied to tourism and the evolution of the travel agent.

Tourism

Tourism distribution is broken, but not where you think

The travel agent's problem isn't the internet. It's never having built a system of their own.

See projects

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By date

2026

April (1)March (2)February (2)January (1)

When I write something worth reading, I'll let you know.

No fixed frequency. Only when I have something worth your attention.

Want to apply these ideas in your company?

Talk to Raúl