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Raúl Mata TorradoBusinessman. Company builder.
Tourism·Prediction··7 min read

Tourism distribution is broken, but not where you think

By Raúl Mata Torrado

EDITABLE: image

I've been inside the tourism sector for over two decades. I've watched the blame move to the internet, then to OTAs, then to the pandemic. The real problem was rarely the channel.

The problem was depending on others' channels without building any of your own: of customers, of data, of processes.

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Línea Tours

Raúl Mata Torrado

Businessman and creator of the X12 Method.

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About

Raúl Mata Torrado

Businessman and creator of the X12 Method. Since 2005 he has developed projects in business, tourism, technology, automation and artificial intelligence, working with professionals and business owners across different countries. He is the author of “From Passenger to Pilot X12.”

Read his story