Sales·Learning··5 min read
Selling more doesn't always fix a company
By Raúl Mata Torrado
Series: Things I learned lateEDITABLE: image
If the team can't absorb more work, selling more creates chaos. If processes are broken, selling more multiplies errors. If there's no control, selling more can hide problems for months.
Sales + chaos ≠ growth. Sales + system + control = sustainable growth.
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Raúl Mata Torrado
Businessman and creator of the X12 Method. Since 2005 he has developed projects in business, tourism, technology, automation and artificial intelligence, working with professionals and business owners across different countries. He is the author of “From Passenger to Pilot X12.”
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